Good marketing is good story telling, you want the consumer to have a story to tell after they interact with your product. This new Coca Cola ad does that very well. It gives the person a story to tell to another person, because it forces the viewer to become a user. And when the user goes to choose a soda next time, im sure he/she will at least think of Coca Cola as an option. Watch the ad, and let me know what you think!